Multi-fold business card design for a solar energy consultant
My role in the project:
Graphic Designer
Time frame:
2023
A solar consultant for Ozark Solar needed a multi-fold business card to give out to residents in the area that might be interested in having a solar energy system installed. I sat down with Beau to understand their services and create a unique yet clear business card design.
Beau came prepared with a bullet-point list of compelling reasons someone should go with Ozark Solar for their solar energy system installation services.
I worked with him to fine-tune the wording and make sure the most common questions were answered at a glance. It was clear that highlighting that Ozark Solar is a trusted, well-established company with fair benefits was the way to go. Having been in business for over 15 years, Ozark Solar had the experience, knowledge, and honesty that stood out from the competition.
I specifically chose to use images of solar installations that Beau had worked on as a way to showcase his work right on the card. This would provide an opportunity for him to show potential customers real-life examples of his solar installation work.
Balancing readability and maintaining a clear, uncluttered design were top priorities. Although it was a multi-fold business card with four areas, it was a unique challenge to include all of the necessary content. In the end, I was able to include more information than what we had originally planned and yet keep a simple layout.
I opted to incorporate elements of Ozark Solar’s branding to keep the business card recognizable while allowing the freedom necessary to create something unique and different. The choice of the typeface, Titillium Web, was motivated by the desire to maintain the same look as Ozark Solar’s existing logo.
Everything came together nicely. Beau was really happy with how the design turned out, and I had an enjoyable time working with him.