OpenImageIO • Logo design and brand guidelines
Despite being incorporated into several commercial products and used extensively in animation and VFX studios all over the world, OpenImageIO didn’t have a proper logo. I delivered a modern logo and brand guidelines in time for the project’s transfer to the Academy Software Foundation.
When working on a logo design project, I begin with a research phase to learn about the industry and client. Looking through existing OpenImageIO materials, I found an image of a pixel grid in the OpenImageIO documentation. It gave me the idea to experiment with variations of a simplified pixel grid.
Since OpenImageIO is a library for reading, writing, and processing images, I brainstormed concepts having to do with pixels in an image, image processing, and file I/O.
With feedback from Larry Gritz, OpenImageIO’s maintainer, and others, I refined the concept to a square with a grid of pixels and a gradient, representing the processing of an image. The final consensus was the logo concept with a square icon and a word mark set in Open Sans bold.
